Write an About Me Page that Reflects Your Brand - Personal Branding Blog - Stand Out In Your Career

Write an About Me Page that Reflects Your Brand - Personal Branding Blog - Stand Out In Your Career Writing about yourself is often difficult to do objectively, clearly and concisely.  But, if you have your own website or blog, your “About Me” page is an important way of conveying your brand to your audience. 4 important things to share Who you are Your expertise How you can help them with their problem or goal How to contact you First impression Your “About Me” page is often the first impression visitors will get of you and your website. It’s important for it to align with the brand you’re trying to establish (or already have established) by including your experience, education, expertise, and reasoning behind launching your website or blog. State goals for your website. For example, if you write and teach about search engine optimization, state in your “About Me” that the goal of your website is to “help people learn about the best practices in SEO today.” It’s important to come off as a real person. While there is no need to share your full life story (and many readers wouldn’t read it, anyhow), using your real name and sharing some interesting facts about yourself helps you connect with your audience. Posting a picture is another good way to gain credibility for your brand and help visitors understand who you are. Tell visitors about you in an interesting, relevant story. Sometimes, “About Me” pages are bland. They lack creativityâ€"and might bore potential readers into navigating to another website. A story is a great way to hook someone into wanting to read (and learn) more about you. Think about it: What makes you an expert? What makes you special? What kind of person are you, and how do you want others to perceive you? Why should they listen to you, buy from you, or work with you? What do you think is the most important thing to have on your “About Me” page? Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder president of Come Recommended, a content marketing consultancy for organizations with products or services that target job seekers and/or employers. She is also the author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist for Examiner.com and blogs about career advice at HeatherHuhman.com.